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The Trump family-backed World Liberty Financial plans to launch a debit card and retail app to push its USD1 stablecoin deeper into everyday consumer payments.
The offerings will combine peer-to-peer transfers with trading features, creating what co-founder Zak Folkman calls a “Venmo meets Robinhood” experience. The debit card will also integrate with Apple Pay.
The products are positioned as the core of the firm’s consumer push, aiming to make USD1 widely usable beyond crypto trading platforms.
“This allows users to be able to attach their USD1 and their World Liberty Financial app right into their Apple Pay,” said Folkman during a discussion at Korea Blockchain Week 2025’s Impact conference in Seoul. “Not today, but it’s coming very soon.”
Got @worldlibertyfi’s @zakfolkman to break news on stage at KBW 🤫👇🏼
The project will launch a debit card and retail app “soon.”
They plan to have its stablecoin USD1 linked to Apple Pay and position its app like a “Venmo meets Robinhood.” pic.twitter.com/nPxCO6xn4Z
— Jacquelyn Melinek (@jacqmelinek) September 23, 2025
Meanwhile, Folkman insisted that World Liberty Financial will ”never” launch its own chain.
“We will never put out a World Liberty Financial chain,” Folkman said. “It’s literally the opposite of our entire mentality when it comes to a stablecoin. We believe that our job is not to roll out chains or exchanges or anything like that, but to be completely agnostic when it comes to chains, technology, distribution platforms.”
World Liberty Financial Taps Bithumb As WLFI Plunges
Separately, World Liberty also signed a memorandum of understanding (MOU) with South Korean exchange Bithumb, which ranks 19th globally by trading volume, to explore business opportunities. The details of the collaboration were not disclosed.
The partnership came after a meeting between Bithumb CEO Lee Jae-won and WLFI co-founder Eric Trump at Bitcoin Asia 2025 in August.
🚨 BREAKING: MASSIVE NEWS FROM KOREA 🚨
🇰🇷 #Bithumb has officially signed an MOU with World Liberty Financial $WLFI, founded by Trump’s family. 🤝
💵 $WLFI — issuer of the $3B stablecoin #USD1
📈 Recently listed on Bithumb + Upbit
🌍 Partnership set to unlock global adoption &… pic.twitter.com/oynavwn8hj— LibertyFi (@WintermuteOTC) September 23, 2025
Korea remains one of the world’s five largest crypto markets, with a capitalization exceeding $72 billion. The project has established itself as a rising force in the area by listing USD1 on both Bithumb and Upbit.
The WLF partnership could bring a broader investor base and new markets, with Lee pledging to continue strengthening the firm’s strategic network.
“This collaboration with WLF will be a significant milestone in enhancing Bithumb’s global competitiveness,” Lee said.
The WLFI token has plunged 37% since its September 2024 launch and 5% in the last 24 hours to trades at $0.206 as of 3:39 a.m., according to CoinGecko.
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