An ad featuring a fake version of Jamie Lee Curtis was taken down from Meta’s platform on May 12 after the actor publicly criticized the company and its CEO, Mark Zuckerberg.
The video, created with artificial intelligence (AI), used old footage from a news interview and replaced her real voice with AI-generated speech to promote a product she had no connection to.
Curtis said she first tried to handle the situation privately by reaching out to Meta and Zuckerberg. When she received no reply, she went public with a post on Instagram, tagging Zuckerberg and writing, “It’s come to this Zuck”.
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She also stated that she had not given permission to use her image or voice in the ad.
The clip used material from a past MSNBC interview recorded during the Los Angeles wildfires. It changed her original words into a message promoting something she never endorsed. Curtis wrote on Instagram:
This (MIS)use of my images… with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth.
Meta did not post a public response, but company representatives told Variety the video had been taken down.
Later, Curtis shared another post on Instagram confirming the ad had been removed. “IT WORKED! YAY INTERNET! SHAME HAS ITS VALUE!” she wrote.
Recently, 74-year-old Jerome Dewald attempted to use an AI avatar to present his legal arguments in a New York appeals court. How did the judge respond? Read the full story.
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